Watertown's Trusted Auto Dealer

Hello, Watertown! Let's Find Your Next Drive.

Whether you're upgrading, downsizing, or making your first purchase — we've got a vehicle that fits your life and your budget. No pressure, no games — just honest cars and real people.

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Quality Inspected
Fair Pricing
Local & Trusted
Premium vehicle on display at Innovative Auto Sales in Watertown
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Our Vehicles

Vehicles That Move You Forward

Every vehicle in our lot is hand-selected and thoroughly checked so you can drive away with confidence — not worries.

Sedans available at Innovative Auto Sales

Sedans

Reliable, efficient, and ready for the road ahead.

Trucks and SUVs available at Innovative Auto Sales

Trucks & SUVs

Built for work, weekend adventures, and everything in between.

Budget-friendly vehicles at Innovative Auto Sales

Budget-Friendly Picks

Quality transportation that doesn't break the bank.

Can't find what you're looking for? We may have something in the lot that isn't listed yet.

Call (605) 868-3023 to Ask
Innovative Auto Sales showroom and lot in Watertown, South Dakota
Why Choose Us

A Better Way to Buy a Car

We're not a big lot with a hundred cars you don't need to see. We're a small, honest operation in the heart of Watertown — and we treat every customer like a neighbor.

Transparent Pricing

No hidden fees, no surprise charges. The price you see is the price you pay — and we'll explain it clearly.

Trusted Vehicles

We only sell what we'd feel comfortable driving ourselves. Every car gets a thorough look before it hits the lot.

Personal Service

You'll deal with real people, not a rotation of sales reps. We take the time to understand what you actually need.

Flexible Financing

We work with a range of lenders to find options that actually work for your situation — not just the standard package.

About Us

Proudly Serving Watertown and Beyond

Innovative Auto Sales is a locally owned and operated dealership right here in Watertown, South Dakota. We started with a simple idea: car buying shouldn't be stressful, confusing, or intimidating.

Our lot carries a carefully curated collection of pre-owned vehicles — sedans, trucks, SUVs, and everything in between. We focus on quality over quantity, which means you'll find fewer cars, but every one of them is worth your time.

Whether you're a first-time buyer, upgrading your family vehicle, or just looking for something dependable that won't leave you stranded — come on down. Say hello, take a look around, and let's see if we can make it happen.

Local
Owned & Operated
Honest
Straight-Up Pricing
Quality
Carefully Selected
Get In Touch

We'd Love to Hear From You

Have a question about a vehicle, need directions, or want to schedule a visit? Reach out however works best for you.

Visit Us

812 Kemp Ave W
Watertown, SD 57201-3353

Call Us

(605) 868-3023

Business Hours

Monday – Friday: 9:00 AM – 6:00 PM

Saturday: 9:00 AM – 3:00 PM

Sunday: Closed

Send Us a Message

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